Perplexity’s Strategic Play: A $34.5 Billion Bid for Chrome

AI startup Perplexity has made a bold and strategic $34.5 billion offer to acquire Google’s Chrome browser. This proactive bid comes as Google faces a high-stakes antitrust lawsuit, and there is a possibility that the court will order the sale of Chrome as a remedy for its alleged search monopoly.
Perplexity’s unsolicited bid is a strategic effort to get ahead of a potential forced transition and secure a vital piece of internet infrastructure. The offer also puts Perplexity in direct competition with rival startup OpenAI, which has also expressed interest in the browser. Despite its own $18 billion valuation, Perplexity’s Chief Business Officer, Dmitry Shevelenko, stated that the company has secured full financing from “multiple large investment funds.”
The company is proactively addressing potential user and regulatory concerns by promising to maintain the browser’s continuity and not make any “stealth modifications.” The offer also deliberately excludes any equity in Perplexity, a move designed to mitigate any antitrust issues related to the deal itself. Google has not yet commented on the bid.
This acquisition is a key part of Perplexity’s broader strategy. The company is no stranger to seeking out major online properties facing regulatory pressure, having previously made an offer to merge with TikTok’s U.S. operations. For AI companies, web browsers are becoming increasingly valuable as they serve as a platform for deploying AI agents that can perform tasks like online shopping. If the deal is approved, Perplexity has promised a significant investment of $3 billion over two years into Chrome and Chromium and to retain a significant portion of its existing team.