Tesla Board Awards Musk $29B as ‘Critical First Step’ to Re-Engage His Focus

Tesla’s board of directors has approved a new $29 billion stock award for CEO Elon Musk, a decision made after his previous pay package was invalidated by a U.S. court. In a letter to shareholders, the board openly acknowledged concerns about Musk’s political activities and divided attention, framing the new award as a solution to these issues. The award is a “good faith” payment, allowing Musk to acquire 96 million shares at the original 2018 price for $2 billion.
The decision was recommended by a special committee of the board, which included chair Robyn Denholm and director Kathleen Wilson-Thompson. They stated that the award is a “critical first step” toward “keeping Elon’s energies focused on Tesla.” The board believes this new compensation package will be a strong incentive for Musk to remain at the company and secure his long-term commitment.
The company has been dealing with brand-related issues, with reports suggesting that Musk’s political endorsements and his relationship with Donald Trump have negatively impacted Tesla’s sales. A survey from S&P Global Mobility showed a dramatic decline in customer loyalty, with the percentage of repeat buyers falling significantly. An analyst described this drop as “unprecedented,” highlighting the challenges the company faces due to its CEO’s public persona.
The new shares will increase Musk’s ownership from 13% to approximately 15%, giving him greater voting power. Musk has long argued that more control is necessary to protect the company from activist shareholders as it pivots its strategy toward AI and robotics. The board’s letter confirms that the award is designed to gradually increase his influence, ensuring his leadership. This new compensation package will be forfeited if the original 2018 deal is reinstated.